Noe Hinojosa Hinojosa

June 12, 1932 ~ November 11, 2021 (age 89)


Noe Hinojosa Sr., 89 years old from General Trevino, NL Mexico passed away peacefully this past Thursday, November 11, 2021 at 7.30 pm in El Paso, TX surrounded by his loved ones.  Noe was preceded in death by his wife of 49 years Elvira ‘Viry’ Hinojosa and their daughter Marta Elvira. He’s succeeded by their children Noe Jr. of Dallas, TX, Leticia and Maribel of El Paso, TX and his grandchildren Mary Elizabeth, Noe III, Yvette, Guillermo, and Natalia along with his daughter-in-law Marcia and son-in-law Guillermo Lopez.

Noe and Viry lived their entire married lives in Matamoros, Mexico where they attended the Parroquia de San Francisco de Asis and worked as merchants in the Mercado Juarez.

Noe was born on June 12, 1932 and only attended elementary school. Due to limited financial resources and lack of opportunities, Noe had to help his father at the ranch.  Around 1948 he moved to Matamoros to help his uncles there at their stores in the Mercado Juarez. By 1950 he decided to move up to Detroit, Michigan to work at the Ford Motor Company. In 1958 he married Viry in General Trevino and decided to move back to Matamoros to open his first store in the Mercado.  After the fire of 1968 of the ‘old’ Market, he started again by opening another store and by 1971 became the proud of owners of two stores working 7 days a week from 8.30 am to 6 pm to make ends meet and provide for their children’s education.

Their work ethic was the fundamental reason on the later success of their kids. Noe’s biggest disappointment was not having had the opportunity to get educated, but his biggest pride was having seen all of their kids achieve that milestone.  Noe Jr. graduated from Pan American University (now UTRGV), and Leticia and Maribel later received their Masters Degrees in California and Arizona.  Later in life he would beam in pride by seeing his adult grandchildren graduate from Pepperdine University, Furman University, Texas Tech University, University of Texas Law, and Universidad Autonoma de Guadalajara Medical School. Their sacrifice and commitment for the success of their family was unquestionable despite their educational shortcomings.

Noe was an avid sports fan – he loved his Houston Astros and Texas Rangers, went to several World Series, World Cups, Dallas Cowboys games, US Open Tennis, and Championship Boxing matches. He visited Asia, Europe and the Caribbean – living a full life afforded by our Lord Almighty.

A memorial service will be given in his honor this Friday, November 19, 2021 at 2 pm at the Rivera Funeral Home, 1901 Pecan Blvd in McAllen, TX.  The service will be presided by Monsignor Roberto Sifuentes from the Matamoros Diocese. The next day he will be buried at the municipal cemetery of General Trevino, NL.

In lieu of flowers the family is requesting that donations be made to the Texas Presbyterian Foundation 6100 Colwell Blvd Suite 250 Irving, Texas 75039 (214) 522-3155 at in care of Noe Hinojosa Sr.

To send flowers to the family or plant a tree in memory of Noe Hinojosa Hinojosa, please visit our floral store.


Memorial Service
November 19, 2021

2:00 PM
Rivera Funeral Home - McAllen
1901 Pecan Blvd.
McAllen, TX 78501

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